We are in the business of sustainability... sustaining kindness, through recognition and acknowledgement.
Affect Joy! was born in June 2020. On a new regimen of daily walks, someone walking towards Brenda made eye contact, said “Hello”, and smiled when walking by. She thought - “Wow. That was really nice.” The friendly smile / acknowledgement of my being, albeit in passing, affected a moment of joy in her. After the encounter, Brenda wanted to say thanks, but missed the opportunity.
Brenda thought - "How great it would be to let someone know they affected you positively with their friendly smile or kind action." So... Affect Joy* was born.
*Affect (Have an effect on…) Joy (a state of happiness)